To get a printable copy (12 pages) please right click here and select SAVE TARGET/SAVE FILE as.
This month, you learn more about HOW TO GET PEOPLE to enter their email address in your blog or website by inviting them powerfully to do so.
This is the SINGLE MOST IMPORTANT lesson in list building.
Without the powerful offer, why would people bother to give you their email address.
What's an email offer? It's a powerful invitation to get free value from an expert (you), so that people will enter their email address in a form.
These invites contain three parts:
1. The word "You"
2. The free offer
3. The action word that describes what you want the person to do.
Let's go:
1. Jay abraham's contest invite:
Note the 3 parts of the offer.
The signature makes it personal.
The image makes it professional.
The $50,000.00 VALUE repeats the same figure above and stresses what you can get.
If you are an expert, you may offer the same thing and use it to get people's emails. Yes, the goal is not to "run a contest", the goal is to get people's emails and in this case, their telephone numbers.
Note: When you do your own version, do it exactly how they do it.
2. This is Stephen Pierce's invite.
3. On the top of Jay Abraham's website is this small invite.
Yes, it's a second invite to enter your details. Notice the YOU, the capitalized FREE and wow, 3 Killer Gifts Value at Over $5,000!. Exclamation mark.
The button is not "Submit" but "DOWNLOAD NOW".
Notice also that small McAfee SECURE logo. It doesn't mean anything but the small word "SECURE" does help, doesn't it? Since you're going to DOWNLOAD something, you might as well make it a point that it doesn't have viruses.
But Jomar, this is an invite to download, not to collect emails, right?
Nope, we do this to collect emails. Period.
The freebies given DO GIVE a lot of value to the reader/downloader ---but in exchange we get to email them in the future if they want "more".
4. I got the whole page from IBM below because their offer box is so big. Look at the only big red thing on their site.
The format of the right sidebar (you know, the column on the right side of the blog) is a standard SALES LETTER format.
Huh? What's that?
1. Black text pre-headline is high-lighted by yellow. (Claim your FREE ...)
2. Headline is all caps and in bright red. (THE 3 PILLARS OF ...)
3. Underneath it is a red arrow pointing to the 3 benefits.
4. Under that is the photo of the supposed product.
5. Under that is the "Grab Yours Now and Get Instant Access" in read, surrounded by blue arrows.
6. The "submit" button is "Send My Audio Ebook!"
7. It ends with "NOTE: We will never send you SPAM or share/sell your email.
8. Notice how many YOUs are in this one.
"I read a study that measured the efficiency of locomotion for various species on the planet.
The condor used the least energy to move a kilometer.
Humans came in with a rather unimpressive showing about a third of the way down the list ... That didn't look so good, but then someone at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle.
And a man on a bicycle blew the condor away. That's what a computer is to me: the computer is the most remarkable tool that we've ever come up with.
It's the equivalent of a bicycle for our minds."
- Steve Jobs.
Computers are not "the trend".
The Internet is not "the trend".
It's already too late to decide to act tomorrow.
Act today.
To get results sooner than later.
You'll be thanking me when you're cruising the Caribbean one day on your online income.
I'd rather that day comes soon, compared to 40 years from now, for your sake.
And that is today's lesson.
Embedded in each lesson are tons of resources.
If you can't find them, that's okay.
Concentrate on each month's lesson.
That's enough for now.
To be continued.
This month, you learn more about HOW TO GET PEOPLE to enter their email address in your blog or website by inviting them powerfully to do so.
This is the SINGLE MOST IMPORTANT lesson in list building.
Without the powerful offer, why would people bother to give you their email address.
What's an email offer? It's a powerful invitation to get free value from an expert (you), so that people will enter their email address in a form.
These invites contain three parts:
1. The word "You"
2. The free offer
3. The action word that describes what you want the person to do.
Let's go:
1. Jay abraham's contest invite:
Note the 3 parts of the offer.
The signature makes it personal.
The image makes it professional.
The $50,000.00 VALUE repeats the same figure above and stresses what you can get.
If you are an expert, you may offer the same thing and use it to get people's emails. Yes, the goal is not to "run a contest", the goal is to get people's emails and in this case, their telephone numbers.
Note: When you do your own version, do it exactly how they do it.
2. This is Stephen Pierce's invite.
Notice the "You". The FREE and the deadline ---> he assumes you already know what to do. (enter email and name).
3. On the top of Jay Abraham's website is this small invite.
Yes, it's a second invite to enter your details. Notice the YOU, the capitalized FREE and wow, 3 Killer Gifts Value at Over $5,000!. Exclamation mark.
The button is not "Submit" but "DOWNLOAD NOW".
Notice also that small McAfee SECURE logo. It doesn't mean anything but the small word "SECURE" does help, doesn't it? Since you're going to DOWNLOAD something, you might as well make it a point that it doesn't have viruses.
But Jomar, this is an invite to download, not to collect emails, right?
Nope, we do this to collect emails. Period.
The freebies given DO GIVE a lot of value to the reader/downloader ---but in exchange we get to email them in the future if they want "more".
The format of the right sidebar (you know, the column on the right side of the blog) is a standard SALES LETTER format.
Huh? What's that?
1. Black text pre-headline is high-lighted by yellow. (Claim your FREE ...)
2. Headline is all caps and in bright red. (THE 3 PILLARS OF ...)
3. Underneath it is a red arrow pointing to the 3 benefits.
4. Under that is the photo of the supposed product.
5. Under that is the "Grab Yours Now and Get Instant Access" in read, surrounded by blue arrows.
6. The "submit" button is "Send My Audio Ebook!"
7. It ends with "NOTE: We will never send you SPAM or share/sell your email.
8. Notice how many YOUs are in this one.
Stop being distracted at the offer. If you are, then it's effective. That's how you want your offers to be. In the same format, color, font, capitalizataion, style and quality.
Why? That's the format that sells.
Of course, you're now wondering, so what will I offer in my own email offer? That's the topic for NEXT MONTH so I suggest you take note of the format, the location, the style, the color of all these offers. That's today's lessson.
The point is to actually offer something useful.
Most of the time you're already giving it away as blog posts -- or as advise to people who as you questions. All you need to do is STATE THAT YOU'RE giving it away in your blog (or facebook etc).
Here's an example you must never follow:
Yes, I can feel you're very excited to enter your email address above.
Objection! Jomar, isn't this too little a topic, too unimportant to devote an entire month to?
Oh, you think so?
You must really be NEW TO THIS. :)
Let me enlighten you...
Getting the email address of prospects is the single most important thing in online business.
Specially if your monthly marketing budget is near the amount of a McDonald's Value Meal.
I started the online business (this one in its present form) using around 200 people on one list in my online database (w/c is not gmail, hotmail or yahoo). Of that 200 people maybe 30 was opening the email (my database/autoresponder, the topic of one of the Social Mentoring Club bonuses) can tell me this.
All I did was follow what the big boys (big money earners) were doing.
Copy them even.
Then I got results fasts.
Okay, enough of personal talk.
5. Here's another example, this time from an unknown website:
Hey! You can actually do something like that right? Notice the RED, notice the "You" and again, 3 benefits.
Jomar, I'm selling this thing, (lets say you're selling FOOD SUPPLEMENTS), what can I put in my email offer that can entice people to buy my stuff?
Ah, that's the mindset you need to change.
The people are NOT TO BE enticed to buy your stuff IMMEDIATELY.
You are enticing them to LIKE YOU or the SERVICE that you can give.
For example, take the cue from super rare, super hard to find shampoo brand SUNSILK's Facebook Account. The name of the account is : HAIR EXPERTS.
Guess what do they do in that Facebook Page?
What do you think are they good at?
They spent the whole time on this Facebook Wall answering people's questions about HAIR and HAIR problems and making people's hair better.
Of course life and people has rewarded this smart company with more than 1 million likes on facebook ---and judging from the interaction, their internal statistics are probably up too.
But Facebook is not the topic for today, your email offer is. If Sunsilk can hire a person internally to blow out hair advice, what kind of expert advise can you comb from your brain and state in your email offer that can make people curl up in excitement to enter their email address? Your goal is to brush away their objections, straighten the path to your email database and iron out doubts about your capacity to help them. You must condition your mind and gel with the marketing experts on this one. They know how it's done, they know how to PERManently convert people from strangers to raving fans. I suggest you listen to them.
For more on the Raving fans, please read this:
1000 Vrais Fans
(Kevin Kelly)
vo: 1,000 True Fans
Mars 2008
On sait bien que la longue traîne est une bonne nouvelle pour deux catégories de personnes: quelques aggrégateurs, comme Amazon et Netflix, et 6 milliards de consommateurs. De ces deux dernières, je pense que les consommateurs gagnent le plus de la richesse cachée dans les niches infinies.
Mais la longue traîne est décidément à double tranchant pour les créateurs. Les artistes individuels, les producteurs, les inventeurs et les fabricants sont négligés dans l’équation. La longue traîne n’augmente pas beaucoup les ventes des créateurs, mais elle ajoute en fait une concurrence massive et une pression infinie à la baisse sur les prix. À moins que les artistes ne deviennent de vastes aggrégateurs des œuvres d’autres artistes, la longue traîne n’offre aucune échappatoire au marasme tranquille des ventes minuscules.
À moins de viser un succès de blockbuster, que peut faire un artiste pour échapper à la longue traîne?
vo: 1,000 True Fans
Mars 2008
On sait bien que la longue traîne est une bonne nouvelle pour deux catégories de personnes: quelques aggrégateurs, comme Amazon et Netflix, et 6 milliards de consommateurs. De ces deux dernières, je pense que les consommateurs gagnent le plus de la richesse cachée dans les niches infinies.
Mais la longue traîne est décidément à double tranchant pour les créateurs. Les artistes individuels, les producteurs, les inventeurs et les fabricants sont négligés dans l’équation. La longue traîne n’augmente pas beaucoup les ventes des créateurs, mais elle ajoute en fait une concurrence massive et une pression infinie à la baisse sur les prix. À moins que les artistes ne deviennent de vastes aggrégateurs des œuvres d’autres artistes, la longue traîne n’offre aucune échappatoire au marasme tranquille des ventes minuscules.
À moins de viser un succès de blockbuster, que peut faire un artiste pour échapper à la longue traîne?
Opps, sorry, here's the English version:
千人の忠実なファン
よく知られているように、ロングテールは2種類の人々にとって良いニュースである。一つは、少数の幸運な集積業者、たとえばアマゾンやネットフリックス。もう一つは60億人の消費者。これら2種類のうち、消費者のほうが無限のニッチに隠れている財産からより多くの恩恵を受けていると思う。
しかし、創作者にとってみればロングテールが功罪相半ばするものであることは疑う余地がない。この方程式においては一人一人の芸術家、演出家、発明家、制作者が考慮されていない。ロングテールは創作者の売上を大きく増やすのではなく、激しい競争と価格低下への果てしない圧力を加えてくる。芸術家としては、他の芸術家たちの作品を集積する大規模業者にでもならない限り、微々たる売上という低迷から抜け出す道筋をロングテールが提供してくれることはない。
よく知られているように、ロングテールは2種類の人々にとって良いニュースである。一つは、少数の幸運な集積業者、たとえばアマゾンやネットフリックス。もう一つは60億人の消費者。これら2種類のうち、消費者のほうが無限のニッチに隠れている財産からより多くの恩恵を受けていると思う。
しかし、創作者にとってみればロングテールが功罪相半ばするものであることは疑う余地がない。この方程式においては一人一人の芸術家、演出家、発明家、制作者が考慮されていない。ロングテールは創作者の売上を大きく増やすのではなく、激しい競争と価格低下への果てしない圧力を加えてくる。芸術家としては、他の芸術家たちの作品を集積する大規模業者にでもならない限り、微々たる売上という低迷から抜け出す道筋をロングテールが提供してくれることはない。
Oh, how come it's not working?
Continuing...
You're not an expert?
Well, hurry up and believe that you're one. (In the meantime, be one).
Time waits for no man who doesn't do anything.
It's time you take advantage of this "computer thing".
Why?
Let's ask Steve Jobs:
The condor used the least energy to move a kilometer.
Humans came in with a rather unimpressive showing about a third of the way down the list ... That didn't look so good, but then someone at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle.
And a man on a bicycle blew the condor away. That's what a computer is to me: the computer is the most remarkable tool that we've ever come up with.
It's the equivalent of a bicycle for our minds."
- Steve Jobs.
Computers are not "the trend".
The Internet is not "the trend".
It's already too late to decide to act tomorrow.
Act today.
To get results sooner than later.
You'll be thanking me when you're cruising the Caribbean one day on your online income.
I'd rather that day comes soon, compared to 40 years from now, for your sake.
And that is today's lesson.
Embedded in each lesson are tons of resources.
If you can't find them, that's okay.
Concentrate on each month's lesson.
That's enough for now.
To be continued.
Up next:
More bonus tutorials on Facebook.
More Examples of Email Offers that work.
Our First "HOW DO I HIRE A VA and HOW DO I BECOME A VA" webinar on
October 19 8pm - 910pm.
Reserve the Date!
Feedback is welcome, click here to talk about this in our exclusive group:
If you're reading this and you're not yet a member of the Marketing Insider group, you should be!
